Client Media and Internet Advertising Company
Task To increase the effectiveness of the sales department.
Solution Developed and implemented a CRM system functionality: sales planning, management of managers, sales reporting, product line management, configuring the prices for advertising campaigns.
Result Optimization of loading of sales managers and advertising space.
Increase of sales.

Description of technical solution:

Transparent form of loading of advertising space and company’s employees. The possibility of sharing advertising space among the staff in the form of sales tasks.

Centralized history of relationships with contractors. Easy access to all internal information to build a flexible system of discounts.

Configuring the prices for advertising campaigns takes into account the format of space, the history of relations with the contractor, the amount of the potential transaction.

Used technologies: Zend Framework, JQuery, Twitter Bootsrtap.

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